What is Digital Marketing
Digital marketing is the practice of promoting products, services, or brands through digital channels such as search engines, websites, social media platforms, email, and mobile apps. It helps businesses connect with their target audience online, increase brand awareness, generate leads, and drive sales.
Scope of Digital Marketing
The scope of digital marketing is vast and continues to grow as businesses increasingly rely on online platforms to reach customers. It covers a wide range of strategies, tools, and career opportunities that help businesses build their online presence, generate leads, and increase sales.
Techniques of Digital Marketing
There are several techniques of digital marketing-
1.Search Engine Optimization
There are two types of SEO:
a)On Page SEO
b)Off Page SEO
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